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02 · Grow Your Business

SMO & Social Media Optimization

Organic social media that builds trust and community.

Overview

Social media optimization (SMO) strengthens your organic presence: polished profiles, a content plan your audience cares about and a publishing rhythm you can sustain.

SMO covers organic (unpaid) social media. Paid advertising management — campaign setup, targeting and ad spend — is a separate engagement and is quoted separately when required.

What's included

  • Profile optimization
  • Organic content strategy
  • Content planning
  • Engagement improvement
  • Publishing workflows
  • Social media analytics

Business problems we solve

Sound familiar?

  • Profiles are incomplete or inconsistent across platforms
  • Posting is irregular and engagement is low
  • No clear view of what content actually works

Service features

What makes our social media work.

  • Profile optimization

    Bios, visuals, links and highlights that explain what you do in seconds.

  • Content pillars

    Themes that connect your expertise to your audience's interests.

  • Content calendar

    Planned posts, reels and stories mapped to your goals.

  • Publishing workflow

    Drafting, approval and scheduling processes — with AI assistance where useful.

  • Community engagement

    Response guidelines and engagement routines.

  • Analytics

    Reach, engagement and follower growth tracked monthly.

Delivery process

From brief to results.

  1. 1

    Audit

    Current profiles and content.

  2. 2

    Strategy

    Audience, pillars and platforms.

  3. 3

    Plan

    Monthly content calendar.

  4. 4

    Create

    Posts, captions and visuals.

  5. 5

    Publish

    Scheduling and engagement.

  6. 6

    Review

    Monthly analytics and adjustments.

Relevant technologies

  • Instagram
  • LinkedIn
  • Facebook
  • YouTube
  • Meta Business Suite
  • Canva
  • Buffer

Tools are chosen per project based on your requirements and existing systems.

FAQ

Frequently asked questions

How do you price a project?

Every engagement is scoped individually. After a discovery call we share a written proposal with deliverables, timeline and cost, so you know exactly what you are paying for before any work begins.

Is paid advertising included?

No. SMO is organic social media. Paid ad management is a separate service with its own scope, and ad spend is always paid directly by you to the platform.

Which platforms do you work with?

Typically Instagram, LinkedIn, Facebook and YouTube. We recommend platforms based on where your audience actually spends time.

Get started

Talk to us about social media.

Share a few details and we'll come back with questions, ideas and next steps. No obligation.

Often combined with

  • SEO Services

    Technical, on-page and local SEO with keyword research, content optimization and clear reporting.

    • Sustainable organic visibility
    • Technical health you can measure
    • Transparent monthly reporting
    Explore service
  • AI Video Ads & Creative Production

    AI-assisted video ads, product promos and short-form creative with multiple variations for testing.

    • More variations to test
    • Faster turnaround
    • Human creative direction and brand review
    Explore service
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